Food · Best-before dates · Perishable products
A day in a food shop…
no losses, no stress, no expired product
Hundreds of references. Fresh products, dry goods, fast rotation, short best-before dates. Private customers, restaurateurs, professionals.
Here, stock doesn’t just exist.
It expires.
GSE-Web for food businesses and expiry dates, at a glance
GSE-Web is an online stock management software that tracks the expiry date of every batch of food products. It is designed for food shops, wholesalers, catering suppliers and canteens, and replaces walking the aisles, checking dates on paper and the spreadsheet. Every morning, the list of expired products and those close to their date arrives by email.
- Expiry date entered at receipt for every batch of a perishable product.
- The batch that expires first goes out first, with no manual batch selection.
- Email alerts before expiry, with an adjustable alert period, as well as for minimum thresholds and stock-outs.
- Product scanning on a smartphone or tablet, including in the storeroom or a cold room without a network.
- Quality control at receipt of deliveries, with supplier orders tracked in the same tool.
- Pricing: from €199 excl. VAT per year for one user (PRO plan) and €500 excl. VAT per year for a team of 5 (TEAM plan); free online demo. See pricing.
Software for food stock management
with best-before tracking and automatic alerts
This story is inspired by the real daily life of food shops using GSE-Web. It illustrates how automated best-before date tracking transforms the management of perishable products and eliminates losses.
DLC
Automatic tracking
FIFO
Optimised rotation
0
Forgotten product
+
Net margin
Opening… and one simple question
Marc, shop manager, arrives. Before even thinking about the day's orders, one question burns in his mind — the same every morning :
« What is going to expire today? »
Before GSE-Web, answering this simple question required a real ordeal :
- ✕ Full tour of the shop and storeroom
- ✕ Manual date check — product by product
- ✕ Products forgotten at the back of a shelf
- ✕ Regular losses, discovered too late
And above all: no certainty. Marc never knew if he had checked everything. Every discarded product was less margin — invisible losses, but very real.
Today, Marc already has the answer
Before even raising the shutter, Marc checks his phone. An automatic GSE-Web email is already waiting :
GSE-Web — Daily BBD alert
Sent automatically at 6:30 am
EXPIRED — Immediate action
Organic natural yoghurts x12 — BBD exceeded by 1 day
CLOSE TO BBD — Clear as a priority
Chicken fillets (2 kg) — BBD in 3 days
Thick crème fraîche x6 — BBD in 5 days
COMPLIANT STOCK — 247 references OK
No action required
7:02 am — A simple rule, a huge impact
In the settings, Marc defined : « Notify me 7 days before the expiry date ». Result : sales anticipation, product promotion, drastic loss reduction.
Goods reception : every entry is controlled
A delivery arrives. Before GSE-Web, products entered stock without precise date tracking, with no link to rotation. Nobody knew exactly when each batch was going to expire.
8:15 am — Today, every batch is dated
The storekeeper records the products in GSE-Web. For each entry, he enters the best-before date (BBD). The product is added to stock with this critical information.
Each batch is dated upon reception
Each product is tracked individually
Alerts trigger automatically as the BBD approaches
« Before, we never knew exactly when a product would expire. Now the system tells us — to the day. »
On the shelf : sell the right products first
An employee restocks the shelves. Before, he grabbed at random — or 'whatever was in front'. Result : products expired at the back, forgotten, invisible, until the day of discovery… and the bin.
10:23 am — Intelligent stock withdrawal
With GSE-Web, products are picked according to their best-before date. Priority goes to products closest to the BBD. A FIFO logic based on reality, not stacking order.
Optimised rotation
Fewer losses
Real FIFO
Sale to a restaurateur : total visibility
A professional customer orders in bulk. Before GSE-Web, it was a gamble : risk of selling products too close to the BBD without knowing it, or conversely, keeping stock too long that should have been cleared.
12:09 pm — Immediate decision, no mistakes
The sales assistant consults GSE-Web. At a glance, he knows :
Which products to clear first
Short BBD → offer to the restaurateur at an adjusted price
Which products to keep
Long BBD → hold for future sales
Which quantities are at risk
Exact volume of products to clear quickly
Impossible to « miss something».
The system thinks for you.
Before GSE-Web:
- ✕ Products forgotten in the storeroom
- ✕ BBD exceeded without noticing
- ✕ Destruction and dead loss
- ✕ Margin eroded week after week
With GSE-Web:
- Every day, the system analyses stock
- Identifies products to be cleared first
- Sends an automatic email with the list
- Zero forgotten, zero verification effort
The system thinks for you.
You act. You are no longer at the mercy of events.
End of day : fewer losses, more margin
Marc takes stock. Before GSE-Web, losses were regular — products thrown away every week, margin impacted without even realising it. Today, the difference is visible and measurable :
~8%
Losses before
<1%
With GSE-Web
Fewer expired products — forgotten items no longer exist
Better rotation — the right products come out first
Better profitability — a direct gain on margin
From stock endured to stock mastered
Losses didn’t come from the products. They came from the lack of visibility.
Before : endured stock
- ✕
Manual BBD tracking
Product-by-product verification, time-consuming and incomplete.
- ✕
Frequent oversights
Products forgotten in the storeroom, discovered expired days later.
- ✕
Invisible but real losses
Hundreds of euros thrown away every month, without even knowing precisely.
- ✕
Time wasted
Time spent on manual checks instead of selling and serving customers.
With GSE-Web : mastered stock
- ✓
Automatic best-before date tracking
Every BBD is recorded and monitored by the system, without human effort.
- ✓
Automatic email alerts
Every morning, the list of at-risk products. Configurable (3, 5, 7 days before).
- ✓
Optimised rotation (FIFO on BBD)
Priority withdrawal of products closest to expiry.
- ✓
Drastic loss reduction
Every product is tracked, every BBD is exploited, every loss is avoidable.
With GSE-Web, every product is tracked,
every best-before date is exploited,
every loss is avoidable
Direct margin gain
Every product saved from the bin is preserved margin. The ROI is immediate.
Time freed up
No more walking through the aisles to check dates. The system does it for you.
Reduced mental load
« What is going to expire? » — this question no longer exists. The system answers it every morning.
« We hardly throw anything away anymore. »
— Shop manager
« We know exactly what to sell first. »
— Department head
« It’s simple, it takes an enormous mental load off us. »
— Field team
Frequently asked questions about managing expiry dates
Which software to manage expiry dates in a food shop?
GSE-Web is an online stock management software that records the expiry date of every batch and sends an alert before a product expires. It suits food shops, wholesalers, catering suppliers and canteens. It runs in the browser with nothing to install, and on a smartphone to scan products.
How do you stop products from expiring in the storeroom?
GSE-Web records the expiry date of each batch at receipt and emails, every morning, the list of expired products and those close to their date, with an adjustable alert period. On every withdrawal, the batch that expires first is picked first. A product forgotten at the back of the storeroom therefore appears in the alert before its date.
How much does GSE-Web cost for a shop with 3 employees?
For 3 users, GSE-Web costs €500 excl. VAT per year, or €50 excl. VAT per month, on the TEAM plan, which includes 5 users and 2 sites. A sole trader can choose the PRO plan, at €199 excl. VAT per year or €19.90 excl. VAT per month for one user.
Can products be scanned and expiry dates entered on a smartphone without a network?
Yes. The GSE-Web app for Android and iOS reads barcodes with the camera of the smartphone or tablet, and the expiry date is entered when goods are received into stock. Without a network, in the storeroom or a cold room, entries are stored on the device and synchronised when the connection returns.
How do you get started with GSE-Web when stock is tracked in a spreadsheet?
The product list is imported from an Excel file, then GSE-Web is used in the browser, with nothing to install, and in the mobile app. Data is hosted in France, by OVH, with daily backups. A free online demo lets you discover the software before subscribing.
And you? Do you know today…
- → Which products will expire this week?
- → Which ones must be sold first?
- → How much you are really losing each month?
If the answer is not clear…
You are already losing money.
Demo reset every day · No commitment · French support
Food stock management software with BBD and automatic alerts — Best-before date tracking · FIFO rotation · Loss reduction · Food safety